What We Do And
Why It Matters
We believe that a hydrated world is a better world, and hydration science is how we bring that world closer.
Read on to learn about the facts of hydration, dehydration and how LIV HYDRASCIENCE™ turns ordinary water into extraordinary hydration.
Hydration 101
Feeling thirsty?
Then you may already
Be Dehydrated*
*Thirst is a common symptom of mild to moderate dehydration
60-70%
Of our body weight is water and yet most Americans only drink about half as much water as recommendED [1][2]
This matters because adequate hydration is essential for maintaining optimal health and physiological function, including body temperature regulation, physical and mental performance, daily energy and even mood.
Signs Of
Dehydration
Dehydration can show up in all kinds of ways. The following are Potential symptoms of mild to moderate dehydration:
- Headache
- Dizziness
- Brain Fog
- Dry Mouth
- Fatigue
- Weakness
- Irritation
- Dark Yellow Pee
These are possible signs of mild to moderate dehydration. If you have any underlying health concerns or if these signs persist, please consult a healthcare professional.
Effects Of
Dehydration
- 1-2%Dehydration resulting in loss of body mass of 1-2% or more can result in impaired cognitive function, mood and aerobic performance.[3]Aerobic exercise can be things like:
- Jogging
- Cycling
- Swimming
- 3-5%Dehydration resulting in loss of body mass of 3-5% can lead to a decrease in sport specific skills, anaerobic exercise and cool weather performance.[3]Anaerobic exercise can be things like:
- Weightlifting
- Sprinting
- HIIT
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Video: Video content. Sound is muted.
- Just Add ScienceCreating a Formula To Get More From Your WaterWe love water (it’s a phenomenal hydrator), but sometimes water alone isn’t enough.
- Our bodies need electrolytes like sodium, potassium and magnesium for things like:
- Supporting normal muscle contraction
- Regulating blood pressure and heart rate
- Energy production
Our Secret Sauce
Hydration Occurs In04 Stages
Unlike some other hydration brands, every Liquid I.V.® product is formulated to support all of them.
- 01IntakeThe first step to hydration is drinking hydrating fluids (like water). Liquid I.V.®’s sensory scientists work hard to make our flavors taste chuggable, because the more you enjoy them, the more you’ll drink.
- 02AbsorptionHydration Multiplier®One way water is absorbed is by passing through the wall of the gut and into the body. As well as tasting great (refer to Stage 1!), the sugar in Hydration Multiplier® actively helps speed up this absorption process, so you can hydrate faster.Hydration Multiplier® Sugar-FreeSo until now, fast hydration had always needed sugar. But you wanted faster, sugar-free hydration so… we scienced it. In a total baller move, Liquid I.V.® developed an amino acid-allulose blend backed by award-winning science that doesn’t just sweeten, but also supports faster hydration than water alone—something that had previously not been demonstrated for sugar-free hydration beverages. This innovation is proprietary (so no one else can copy it), it’s a breakthrough for hydration science, and it’s very, very cool—if we say so ourselves.
- 03RetentionIf the first two stages are about getting water into the body, this one is about keeping it there. And it’s where those famous electrolytes come in! The sodium (salt) in Liquid I.V.® formulas helps the body retain fluids so you stay hydrated for longer.
04DistributionAnother role for the electrolytesHere, LIV HYDRASCIENCE™ uses sodium and potassium to help you maintain the right balance of liquid inside and outside your cells, which is part of keeping your body hydrated.
And that’s LIV HYDRASCIENCE™, baby!
Learn More About Our Clinical Trials
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Hydration to suit
your lifestyle
Explore Hydration Multiplier®, sugar-
free, Energy and Immune Support:
03
[ Liquid I.V.® ]
Hydration Multiplier® + Energy
Benefits
Faster hydration than
water alone PLUS energy
and focus
3x the electrolytes of the
leading sports drink
100mg natural caffeine
Certifications
04
[ Liquid I.V.® ]
Energy Multiplier®
SUGAR-FREE
Benefits
- Fast hydration + energy
- 3x the electrolytes of the
leading sports drink - 100mg natural caffeine
and zero sugar, zero
crash
Certifications
05
[ Liquid I.V.® ]
Hydration Multiplier®
+ Immune Support
Benefits
- Faster hydration than
water alone PLUS immune
support - 3x the electrolytes of the
leading sports drink - 5x daily value of Vitamin C,
plus beta glucan
Certifications
01
[ Liquid I.V.® ]
Hydration Multiplier®
SUGAR-FREE
Benefits
- Faster Hydration Than
Water Alone - 3x the electrolytes of the
leading sports drink - Zero sugar or artificial
sweeteners
Certifications
02
[ Liquid I.V.® ]
Hydration Multiplier®
Benefits
- Faster Hydration Than
Water Alone - 3x the electrolytes of the
leading sports drink - 8 vitamins and nutrients
Certifications
LIV Clinical Research
Not Just
Science-Backed:
Science Led
An in-depth look at our
clinical program.
Learn More
Footnotes
- [1]Fast Facts: Data on Water Consumption. cdc.gov. Published January 19, 2024. Accessed August 8, 2025. https://www.cdc.gov/nutrition/php/data-research/fast-facts-water-consumption.html.
- [2]Institute of Medicine of the Natural Academies. Dietary Reference Intakes for Water, Potassium, Sodium, Chloride, and Sulfate. The National Academies Press; 2005. Accessed August 8, 2025. https://doi.org/10.17226/10925.
- [3]American College of Sports Medicine, Sawka MN, Burke LM, et al. American College of Sports Medicine position stand. Exercise and fluid replacement. Med Sci Sports Exerc. 2007;39(2):377-390.